Title

EVALUATING EMPLOYER-BASED TRANSPORTATION DEMAND MANAGEMENT PROGRAMS

Authors

A Modarres

Document Type

Journal Article

Publication Date

1993

Subject Area

planning - travel demand management, planning - travel demand management, ridership - demand, economics - appraisal/evaluation, organisation - management

Keywords

Trip reduction, Travel demand management, Transportation demand management, TDM measures, Evaluation and assessment, Employer sponsored transportation, Discriminate analysis, Discriminant analysis, Arizona

Abstract

In attempting to develop a quantitative technique for evaluating employer-based transportation demand management programs, this paper examines data from employers in Arizona's Eastern Pima County, and develops a methodology based on the application of discriminate analysis. The results of this statistical technique suggest that similar methodologies can be employed to develop regionally reliable models. Within a certain level of confidence, these evaluation techniques can determine the possible result of a particular program.

Comments

Transportation Research Part A Home Page: http://www.sciencedirect.com/science/journal/09658564