Title

Commuter choice program case study development and analysis

Document Type

Report

Publication Date

2004

Subject Area

planning - travel demand management, ridership - mode choice, ridership - demand, organisation - management

Keywords

Commuters, Employee transportation coordinators, Employers, Mode choice, Travel demand management, Trip reduction programs

Abstract

This paper presents the results of a study in which the case study method was used to sort out the internal and external conditions that might affect the success of a work site trip reduction program. Investigators attempted to disprove a null hypothesis, stated as "The effectiveness of work site trip reduction programs does not depend on organizational culture." The research results appear to indicate that the null hypothesis is sometimes true. This study found evidence that management support and an effective employee transportation coordinator (ETC) are not necessary for a successful work site trip reduction program if the work site is located in an area with access to high quality public transportation and employs lower-income staff who must choose transportation cost savings over time savings and convenience. Management support and an effective ETC are necessary for a successful work site trip reduction program if the work site is not located in an area with access to high quality public transportation.