Market Development Potential of Personal Mobility Services

Document Type

Journal Article

Publication Date

2012

Subject Area

technology - intelligent transport systems, place - europe, planning - safety/accidents, ridership - mode choice

Keywords

Personalised multimodal travel information system, open standard data collection, Location-based info

Abstract

The EU-funded project i-Tour addresses Safety, Efficiency, Environmental Sustainability in personal mobility by providing intelligent multi-modal mobility services, considering user preferences and real-time information on road, weather, public transport, network condition. Alternative business models, and go-to-market strategies are discussed:

1. To market the complete solutions, or

2. To market server access and interfaces configuration

These two approaches are deployed via two business strategies:

a) A new company or

b) Intermediation of a strong partner.

Financial simulations are applied to reasonable compositions of the above hypotheses, with break- attained when population of reached areas tops 50 million, involving 20 to 30 Urban Zones.

Rights

Permission to publish the abstract has been given by Elsevier, copyright remains with them.

Comments

Procedia – Social and Behavioural Sciences Home Page:

http://www.sciencedirect.com/science/journal/18770428

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