A point card system for public transport utilization in Korea

Authors

Yoonmo Koo
Misuk Lee
Youngsang Cho

Document Type

Journal Article

Publication Date

2013

Subject Area

technology - emissions, place - asia, mode - bus

Keywords

Point card system, Public transportation, CO2 reduction, Environmental policy

Abstract

This study analyzes consumer preferences for a new incentive program based on a point card to promote green consumption; the study also examines the program’s impact on bus utilization in South Korea. An ex-ante analysis was conducted to examine how consumer behavior can be modified based on varying incentive levels of the point card system. In addition, the effect of the system on consumers’ public transport utilization and resulting CO₂ emissions reductions are analyzed. The adoption probability of the point card is forecast at about 93%, and annual CO₂ emissions are forecast to decrease by 610 kt CO₂.

Rights

Permission to publish the abstract has been given by Elsevier, copyright remains with them.

Comments

Transportation Research Part D Home Page:

http://www.sciencedirect.com/science/journal/13619209

Recommended Citation

Koo, Y., Lee, M., & Cho, Y. (2013). A point card system for public transport utilization in Korea. Transportation Research Part D: Transport and Environment, Vol. 22, pp. 70-74.