WHAT HAPPENS WHEN MOBILITY-INCLINED MARKET SEGMENTS FACE ACCESSIBILITY-ENHANCING POLICIES?
land use - planning, ridership - attitudes, policy - environment, organisation - management
Travel habits, Travel behavior, Mobility, Mental attitudes, Environmental policy, Environmental planning, Environmental management, Attitudes, Accessibility
Improvements in accessibility are increasingly suggested as strategies leading to a reduction in vehicular travel, congestion, pollution and their related impacts. This approach assumes that individuals, if offered an opportunity, are likely to reduce their travel. It also assumes that accessibility-enhancing land-use changes will increase transit and non-motorized trips in lieu of automobile usage. However, there are numerous indications that people engage in excess travel and are not necessarily inclined to reduce it. This paper presents a number of hypotheses on the reasons for excess travel and the relationships among attitudes toward travel and responses to accessibility-enhancing strategies. It suggests that different market segments are likely to respond to policy measures in different ways. In particular, if a large segment of the population prefers mobility over the reduced travel offered by accessibility improvements, then such policies will be less effective than anticipated.
Salomon, I, Mokhtarian, P, (1998). WHAT HAPPENS WHEN MOBILITY-INCLINED MARKET SEGMENTS FACE ACCESSIBILITY-ENHANCING POLICIES? Transportation Research Part D: Transport and Environment, Volume 3, Issue 3, p. 129-140.