Transit Advertising Revenue: Traditional and New Sources and Structures
planning - marketing/promotion, economics - revenue, organisation - structures
Advertising, Innovation, Marketing, Revenues, Transit operating agencies
This synthesis will be of interest to transit agency general managers, their marketing and advertising staffs, as well as to others dealing with revenue generation on behalf of transit agencies. It offers information from selected North American and other transit agencies about the existing environment for advertising on transit property and describes agency experiences. It also explores innovative revenue-generating practices. This report of the Transportation Research Board reports on the notion that there are as many opportunities to generate advertising revenue as there are pieces of equipment, property, and printed material at the transit agency.
Permission to link to report given by TRB
Silverberg, B.R. (1998). Transit Advertising Revenue: Traditional and New Sources and Structures. Transit Cooperative Research Program (TCRP) Synthesis 32, published by Transportation Research Board, Washington.