Transit Advertising Sales Agreements
planning - surveys, literature review - literature review
Advertising, Case studies, Contracting, Literature reviews, Questionnaires, Sales, State of the practice, Surveys, Transit operating agencies
This synthesis will be of interest to transit agency staff responsible for advertising sales in their agencies. They can use this report to learn from the experiences of other transit agencies and to compare their experiences with those of others. The report documents and summarizes transit agency experiences with advertising sales and synthesizes current practices for advertising sales, contracting, and display. This report integrates information from several sources. It is based on data collected from a review of the relevant literature and a survey of transit agencies. Information was provided by 53 transit agencies, including 45 that completed a written questionnaire. Other information provided included advertising sales policies and rate cards, contracts with advertising sales companies, requests for proposals, as well as photographs and illustrations of transit advertising.
Permission to link to report given by TRB
Schaller, B. (2004). Transit Advertising Sales Agreements. Transit Cooperative Research Program (TCRP) Synthesis 51, published by Transportation Research Board, Washington.