Title

A Guidebook for Marketing Transit Services to Business

Document Type

Report

Publication Date

1999

Subject Area

planning - marketing/promotion, mode - bus

Keywords

businesses, guidelines, marketing, public transit

Abstract

This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.

Rights

Permission to link to report given by TRB.

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