A Guidebook for Marketing Transit Services to Business
planning - marketing/promotion, mode - bus
businesses, guidelines, marketing, public transit
This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
Permission to link to report given by TRB.
Transportation Research Board., & Multisystems, Incorporated. (1999). A Guidebook for Marketing Transit Services to Business. Transit Cooperative Research Program (TCRP) Report 51, published by Transportation Research Board, Washington.