Strategies for Increasing the Effectiveness of Commuter Benefits Programs
planning - marketing/promotion, land use - planning, economics - benefits, organisation - management, mode - subway/metro
Benefits, Commuter benefits programs, Commuters, Guidelines, Marketing, Metropolitan planning organizations, Public transit, Strategic planning, Transit authorities, Transit operating agencies, Transportation management associations
This report will be of interest to transportation agencies, such as transit providers, metropolitan planning organizations, and transportation management associations, that want to increase the effectiveness of their commuter benefits and related outreach programs. The report is designed to help transportation agencies improve their commuter benefits offerings to better meet employer needs and increase participation through more effective marketing. The report (1) explains how commuter benefits work, (2) describes which characteristics of employers contribute to the success of benefits programs, (3) presents marketing messages and tactics to promote commuter benefits programs, (4) reviews barriers and how to overcome them, and (5) provides guidance on how to develop an effective commuter benefits program. The report includes 10 appendixes that provide considerable legal and technical information on commuter benefits, as well as the results of surveys, interviews, and case studies conducted as part of this research project.
Permission to link to the report given by TRB.
Transportation Research Board, & ICF Consulting. (2003). Strategies for Increasing the Effectiveness of Commuter Benefits Programs. Transit Cooperative Research Program (TCRP) Report 87, published by Transportation Research Board, Washington.