Transit Information and Promotion - Traveler Response to Transportation System Changes
planning - marketing/promotion, planning - marketing/promotion, planning - signage/information
Handbooks, Information dissemination, Information services, Marketing, Mass communication, Promotion, Public transit, Real time information, Ridership, Targeted promotions
TRB’s Transit Cooperative Research Program (TCRP) Report 95: Chapter 11 – Transit Information and Promotion examines travelers’ responses to mass-marketed and targeted information and promotions, customer information services, and real-time transit information dissemination. This report is part of TCRP’s Traveler Response to Transportation System Changes Handbook series. The overarching objective of the Traveler Response to Transportation System Changes Handbook is to equip members of the transportation profession with a comprehensive, readily accessible, interpretive documentation of results and experience obtained across the United States and elsewhere from (1) different types of transportation system changes and policy actions and (2) alternative land use and site development design approaches. This is the third of 19 chapters expected to be published in this series.
Permission to link to this report given by TRB.
Turnbull, K.F., & Pratt, R.H. (2003). Transit Information and Promotion - Traveler Response to Transportation System Changes. Transit Cooperative Research Program (TCRP) Report 95: Chapter 11, published by Transportation Research Board, Washington.