Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook
ridership - old people, technology - intelligent transport systems
Case studies, Data analysis, Data collection, Handbooks, Intelligent transportation systems, ITS program technologies, Market research, Public transit, Transit operating agencies
This guidebook describes currently used intelligent transportation systems (ITS) and Transit ITS technologies that have the greatest promise for transit market research. It documents ITS and Transit ITS technologies currently in use, assesses their potential to provide market research data, and presents methods for collecting and analyzing these data. Also, the guidebook provides three in-depth case studies that illustrate how ITS data have been successfully used to improve market research practices. The guide should be useful to small, medium, and large transit agencies.
Permission to link to this report has been given by TRB.
Strathman, J.G., Kimpel, T.J., Broach, J., Wachana, P., Coffel, K., Callas, S., Elliot, B., & Elmore-Yalch, R. (2008). Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook. Transit Cooperative Research Program (TCRP) Report 126, published by Transportation Research Board, Washington.