Practical Measures to Increase Transit Advertising Revenues
land use - planning, economics - revenue
advertising, public transit, revenue generation, revenues, strategic planning, transit operating agencies
Practical Measures to Increase Transit Advertising Revenues explores strategies designed to significantly increase transit’s share of total advertising expenditures. The report examines advertising decision makers’ perceptions about current and future transit advertising products and highlights a strategic responsive communications plan designed to improve those perceptions and increase transit revenue.
Permission to link to this report has been given by TRB.
Alpers, J. (2009). Practical Measures to Increase Transit Advertising Revenues. Transit Cooperative Research Program (TCRP) Report 133, published by Transportation Research Board, Washington.