Effects of critical incidents on car users’ predicted satisfaction with public transport
Document Type
Journal Article
Publication Date
2011
Subject Area
mode - car, operations - performance, place - europe, ridership - mode choice
Keywords
Public transport, Critical incidents, Focusing illusion, Affective forecasting, Predicted satisfaction
Abstract
The present study examines the hypothesis that car users’ affective forecasts of satisfaction with public transport are biased by a focusing illusion. In Study 1, 54 car users with a stated intent to change travel mode read descriptions of a positive, a negative or a neutral critical incident. They were asked to predict their satisfaction with public transport if the incident occurred. In Study 2, 38 car users with no stated intent to change travel mode read descriptions of a positive or a negative critical incident. They were asked to predict their satisfaction with the service if the incident occurred. The results from Studies 1 and 2 showed that focus on a negative critical incident significantly generated lower predicted satisfaction. Thus, the study show that predicted satisfaction is altered when car users focus on negative critical incidents.
Rights
Permission to publish the abstract has been given by Elsevier, copyright remains with them.
Recommended Citation
Pedersen, T., Kristensson, P., & Friman, M. (2011). Effects of critical incidents on car users’ predicted satisfaction with public transport. Transportation Research Part F: Traffic Psychology and Behaviour, Vol. 14, (2), Pp. 138-146.
Comments
Transportation Research Part F Home Page: http://www.sciencedirect.com/science/journal/13698478