Using Stated Preferences to Analyse the Service Quality of Public Transport

Document Type

Journal Article

Publication Date


Subject Area

mode - bus, place - europe, economics - willingness to pay, operations - performance


public transport, quality of service, stated preferences, willingness to pay


In this paper we use discrete choice experiments to analyse service quality of public transport bus services in Gran Canaria (Spain). Discrete choice experiments are created to estimate travellers’ preferences and to obtain a measure of the global service quality. The modelling strategy considers the combination of two data sets, the analysis of the inertia effect as well as the correlation among responses of the same individual. Results suggest the existence of behavioural differences for urban and interurban passengers; especially in their perception of certain attributes as well as in the willingness to pay for improving the level of service.


Permission to publish the abstract has been given by Taylor&Francis, copyright remains with them.