A point card system for public transport utilization in Korea
technology - emissions, place - asia, mode - bus
Point card system, Public transportation, CO2 reduction, Environmental policy
This study analyzes consumer preferences for a new incentive program based on a point card to promote green consumption; the study also examines the program’s impact on bus utilization in South Korea. An ex-ante analysis was conducted to examine how consumer behavior can be modified based on varying incentive levels of the point card system. In addition, the effect of the system on consumers’ public transport utilization and resulting CO2 emissions reductions are analyzed. The adoption probability of the point card is forecast at about 93%, and annual CO2 emissions are forecast to decrease by 610 kt CO2.
Permission to publish the abstract has been given by Elsevier, copyright remains with them.
Koo, Y., Lee, M., & Cho, Y. (2013). A point card system for public transport utilization in Korea. Transportation Research Part D: Transport and Environment, Vol. 22, pp. 70-74.