A Novel Transit Rider Satisfaction Metric
operations - performance, operations - reliability, place - asia, technology - passenger information
Twitter, social media, performance, ridership perceptions
The goal of this paper is to demonstrate the use of an innovative social media-based data source, Twitter, to evaluate transit rider satisfaction. Transit authorities have access to vast amounts of performance metrics that measure ridership, timeliness, efficiency, safety, cleanliness, and service, to name a few. These performance metrics, however, are generally one-sided; they represent the interests of the business and are not customer-based. This paper recognizes the limitations of standard performance metrics and attempts to gauge transit rider sentiments by measuring Twitter feeds. Sentiment analysis is used to classify a population of rider sentiments over a period of time. Conclusions are drawn from totals of positive and negative sentiments, normalized average sentiments, and the total number of Tweets collected over a time period.
Permission to publish the abstract has been given by NCTR, copyright remains with them.
Collins, C., Hasan, S., & Ukkusuri, S.V. (2013). A Novel Transit Rider Satisfaction Metric. Journal of Public Transportation, Vol. 16, No. 2, pp 21-45.