Strategic Communications Toolkit to Improve Support for Transit-Priority Projects

Document Type


Publication Date


Subject Area

place - north america, planning - service improvement, planning - service quality, planning - public consultation, infrastructure - bus/tram priority, infrastructure - bus/tram lane


Administration and Management, Planning and Forecasting, Public Transportation


TRB’s pre-publication draft of Transit Cooperative Research Program (TCRP) Research Report 208 explores the use and effectiveness of strategic communications in building public support for transit-priority projects.

Transit-priority projects are efforts to improve transit service, particularly in terms of speed and reliability, by prioritizing the movement of transit vehicles over automobiles.

The report analyzes the communication approaches used by cities and transit agencies in the delivery of transit-priority projects and the factors that make certain methods more or less effective.

The report is structured around the presentation of a toolkit and the findings of research into strategic communications for transit-priority projects. The toolkit is designed to serve as a guide for cities and transit agencies to effectively implement communications strategies for transit-priority projects and is derived from the findings of project research.


Permission to publish the abstract has been given by Transportation Research Board, Washington, copyright remains with them.