Impact of discerning reliability preferences of riders on the demand for mobility-on-demand services
place - north america, place - urban, mode - demand responsive transit, operations - reliability, ridership - demand
Discrete choice experiment, reliability, mobility-on-demand, optimization
We formalize one aspect of reliability in the context of Mobility-on-Demand (MoD) systems by acknowledging the uncertainty in the pick-up time of these services. This study answers two key questions: i) how the difference between the stated and actual pick-up times affect the propensity of a passenger to choose an MoD service? ii) how an MoD service provider can leverage this information to increase its ridership? We conduct a discrete choice experiment in New York to answer the former question and adopt a micro-simulation-based optimization method to answer the latter question. In our experiments, the ridership of an MoD service could be increased by up to 10% via displaying the predicted wait time strategically.
Permission to publish the abstract has been given by Taylor&Francis, copyright remains with them.
Bansal, P., Liu, Y., Daziano, R., & Samaranayake, S. (2020). Impact of discerning reliability preferences of riders on the demand for mobility-on-demand services. Transportation Letters, Vol. 12(10), pp. 677-681.