Quantifying the importance of image and perception to Bus Rapid Transit
ridership - perceptions, mode - bus, mode - bus rapid transit
Bus Rapid Transit (BRT), image, market research, Loas Angeles, public perceptions of alternative modes, ridership attraction potential
This report presents the findings of a research project designed to quantify the importance of image and perception to Bus Rapid Transit (BRT), by identifying the different tangible and intangible service attributes that influence aggregate public perceptions of BRT and other transit modes. The report concludes that BRT (even in its lower investment forms) can compete with rail-based transit (at least in the perception of the general public) in return for lower capital cost investments.
Cain, A., Flynn, J., McCourt, M., & Reyes, T. (2009). Quantifying the importance of image and perception to Bus Rapid Transit. Project No. FTA-FL-26.7109.1009.3, United Stated Department of Transport Federal Transit Administration.