Title

Effective Use of Transit Websites

Authors

B. Schaller

Document Type

Report

Publication Date

2002

Subject Area

planning - surveys, planning - marketing/promotion, planning - signage/information, literature review - literature review

Keywords

Administration, Design, Interviewing, Literature reviews, Market research, Marketing, Surveys, Transit operating agencies, Websites (Information retrieval)

Abstract

This synthesis will be of interest to transit agency professionals and the consultants who work with them in dealing with website design. Transit executives and website managers and designers can use this report to learn from the experiences of other agencies and to compare their own experiences with those of others. It explores current practices and recent experiences concerning website design, marketing, and administration. This document integrates information from several sources. It is based on data collected from a review of the relevant literature and survey responses from 47 transit agencies, a cross section of the U.S. transit industry. Also, information was collected for this report from surveys and interviews with website managers, analyses of server logs showing website usage, as well as market research results from several agencies.

Rights

Permission to link to report given by TRB

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