Market Development Potential of Personal Mobility Services
technology - intelligent transport systems, place - europe, planning - safety/accidents, ridership - mode choice
Personalised multimodal travel information system, open standard data collection, Location-based info
The EU-funded project i-Tour addresses Safety, Efficiency, Environmental Sustainability in personal mobility by providing intelligent multi-modal mobility services, considering user preferences and real-time information on road, weather, public transport, network condition. Alternative business models, and go-to-market strategies are discussed:
1. To market the complete solutions, or
2. To market server access and interfaces configuration
These two approaches are deployed via two business strategies:
a) A new company or
b) Intermediation of a strong partner.
Financial simulations are applied to reasonable compositions of the above hypotheses, with break- attained when population of reached areas tops 50 million, involving 20 to 30 Urban Zones.
Permission to publish the abstract has been given by Elsevier, copyright remains with them.
d'Alessandro, C., & Trucco, P.C. (2012). Market Development Potential of Personal Mobility Services. Procedia - Social and Behavioral Sciences, Vol. 48, pp. 1336-1345.