Travel satisfaction effects of changes in public transport usage
place - north america, ridership - behaviour, ridership - commuting, planning - travel demand management, planning - marketing/promotion, policy - sustainable, ridership - attitudes
Travel satisfaction, Public transport use incentives, Travel demand management, Sustainable travel behavior
We study the effects of public transport use incentives on changes in travel satisfaction of participants that undergo behavior change. We use the results of an experiment conducted recently at the Massachusetts Institute of Technology and requiring a temporary use of public transport for commuting to work by habitual car drivers. We observe an increase in the average level of satisfaction with the commute to work of participants who switch to public transport after the temporary intervention. This increase is sustained to some extent several months after the intervention. Moreover, participants’ dissatisfaction is almost eliminated. We conclude that public transport use incentives are promising not only for encouraging sustainable travel behavior but also for increasing people’s satisfaction.
Permission to publish the abstract has been given by SpringerLink, copyright remains with them.
Abou-Zeid, M. & Fujii, S. (2016). Travel satisfaction effects of changes in public transport usage. Transportation, Vol. 43, pp. 301-314.