Understanding the role of travel context and latent traits on metro route choice using a hybrid choice model

Document Type

Journal Article

Publication Date

2025

Subject Area

mode - subway/metro, ridership - attitudes, ridership - behaviour, ridership - modelling, operations - crowding

Keywords

Metro route choice, contextual effect, personality traits, latent factors, hybrid choice model, stated choice experiment

Abstract

Route choice decision-making is an intricate cognitive process. This study incorporates previously unstudied travel context and latent traits, in addition to traditional attributes, to examine their impact on metro route choices using a hybrid choice model framework. A stated choice experiment is designed to collect respondents’ preferred routes. A set of attitudinal indicators is utilized to measure passengers’ latent traits. Results indicate that metro passengers consider a variety of factors when choosing routes, placing particular emphasis on travel time especially when under time pressure. Cost, number of transfers, and higher crowded levels negatively affect choice behavior, while lower crowded levels, seat availability, and route familiarity exert a positive influence. Moreover, individuals with risk-taking or adaptability traits are likely to choose unconventional routes, those having a variety-seeking trait tend to favor unfamiliar routes and show less concern about crowding level, while flexible respondents persist in seeking less crowded riding experiences.

Rights

Permission to publish the abstract has been given by Taylor&Francis, copyright remains with them.

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