A Handbook: Integrating Market Research into Transit Management
Document Type
Report
Publication Date
1998
Subject Area
land use - planning, organisation - management
Keywords
Decision making, Handbooks, Institutional issues, Market research, Socioeconomic development, Strategic planning, Transit operating agencies
Abstract
This handbook focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates market research strategies appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. Finally, it examines some institutional barriers that limit the use of market research. The handbook is intended to expose transit managers and staff to current market research practices and cutting-edge ideas in market research.
Rights
Permission to link to report given by TRB.
Recommended Citation
Elmore-Yalch, R. (1998). A Handbook: Integrating Market Research into Transit Management. Transit Cooperative Research Program (TCRP) Report 37, published by Transportation Research Board, Washington.
