Applying Integrated Hierarchical Information Integration to Mode Choice Modelling in Public Transport

Authors

Stephan Keuchel
Cornelia Richter

Document Type

Journal Article

Publication Date

2012

Subject Area

ridership - mode choice, ridership - attitudes, mode - rail, place - europe, operations - performance, ridership - commuting, ridership - young people

Keywords

discrete choice analysis, hierarchical information integration, integrated choice experiments, public transport, service quality

Abstract

To analyse in detail the influence of many attributes of service quality on mode choice in public transport the Integrated Hierarchical Information Integration approach suggested by Oppewal, Louviere, and Timmermans (1994) was applied. Data were collected with separate stated choice sub-experiments in which service quality was described by several constructs. In each sub-experiment one of the constructs was replaced by several represented attributes. In this paper, results of a small sample of commuters and students are reported. Validity tests of the assumed hierarchical structure suggest that it seems possible to concatenate the sub-experiments into a single model.

Rights

Permission to publish the abstract has been given by Elsevier, copyright remains with them.

Comments

Procedia – Social and Behavioural Sciences Home Page:

http://www.sciencedirect.com/science/journal/18770428

Recommended Citation

Keuchel, S., & Richter, C. (2011). Applying Integrated Hierarchical Information Integration to Mode Choice Modelling in Public Transport. Procedia - Social and Behavioral Sciences, Vol. 20, pp. 875-884.