Understanding the perceived behavior of public utility bus passengers during the era of COVID-19 pandemic in the Philippines: Application of social exchange theory and theory of planned behavior
Document Type
Journal Article
Publication Date
2022
Subject Area
mode - bus, place - asia, planning - surveys, ridership - attitudes, ridership - behaviour, ridership - modelling, ridership - perceptions
Keywords
Public utility bus (PUB), Confirmatory factor analysis – structural equation modeling (CFA-SEM), Social exchange theory (SET), Theory of planned behavior (TPB), And coronavirus disease (COVID-19)
Abstract
Over the years, passengers in the Philippines have relied on public utility bus (PUB) to reach a destination. However, PUB has been greatly affected by the adverse effects of the coronavirus disease (COVID-19) outbreak. Therefore, the study analyzed passengers' behavior using PUB during the COVID-19 pandemic by integrating social exchange theory (SET) and the theory of planned behavior (TPB). A total of 505 PUB users completed the online questionnaire containing sixty-seven (67) measures. Through confirmatory factor analysis – structural equation modeling (CFA-SEM), all the twelve (12) hypotheses were found significant. Accessibility, safety, economic benefit, and crisis management had a significant and positive influence on passengers' trust. Moreover, passengers' trust produced a significant positive influence on attitude, subjective norm, and perceived behavioral control. Additionally, attitude, subjective norm, and perceived behavioral control generated a significant positive influence on the intention to use PUB. Furthermore, perceived behavioral control had a significant positive influence on perceived passenger behavior. Lastly, the intention to use PUB developed a substantial and positive influence on perceived passenger behavior. PUB companies and policymakers can utilize these findings to develop additional PUB reforms for the benefit of passengers, drivers, operators, companies, and the government during the COVID-19 pandemic.
Rights
Permission to publish the abstract has been given by Elsevier, copyright remains with them.
Recommended Citation
Cahigas, M.M., Prasetyo, Y.T., Persada, S.F., Ong, A.K.S., & Nadlifatin, R. (2022). Understanding the perceived behavior of public utility bus passengers during the era of COVID-19 pandemic in the Philippines: Application of social exchange theory and theory of planned behavior. Research in Transportation Business & Management, Vol. 45, Part C, 100840.
Comments
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